Banned Exit Euthanasia Ad

Exit pro euthanasia ad banned by regulating agency CAD from Australian television. The script was approved and a CAD number issued before commissioning the $50,000 project. Screening premission was withdrawn immediately before the first planned screening on Ch 7 Sun12 Sept10 at 8.30pm.

Reasons provided: "CAD has withdrawn the CAD number for the Voluntary Euthanasia TVC on the basis that it does not comply with section 2.17 of the Commercial Television Industry Code of Practice. Section 2.17.5 provides that a realistic depiction of methods of suicide, or promotion or encouragement of suicide is material that will invariably be unsuitable for television.

We have considered that an advertisement for voluntary euthanasia is a promotion or encouragement of suicide as voluntary euthanasia would be considered to be a subset of suicide."
Alison Lee
Lawyer - Commercials Advice
Free TV Australia

Exit International will mount a legal challenge to this flawed legal reasoning.